Company’s Name & Logo
Based on the word’s origin and its meaning we have set up our goals & strategy
It is called pearl of Arab Morocco and proud of its glorious and booming past with Andalusian features that deep rooted in the grand Islamic Morocco and its natural scenic spots, it is “the city of art and history” as it was called by the world traveler George Marsi.
Due to its many timeless exquisite artistic buildings, and its intellectual, cultural and political past has joined efforts of the generous beautiful nature and the efforts of the innovative and creative man to build a city of superior upscale, pleasing the mind, heart and soul at one time.
It has reached the highest rank in the classification of beauty, majesty and perfection and deserved thanks to all the above mentioned, and to be called the jewel of grand Morocco and Granada of Africa.
The name of Telmsan consists of two Barber (Amazigh) words; the “tlem” means “collect” and “an” means “two”, due to unifying two cities while George Marsa believes that the name of Telmsan is derived from Tamazight words “ tla “ and “ msan “; and the meaning of first word is “spring” and the second word is “spirit” and by that the meaning of Telmsan becomes “ the spring of spirit, in another interpretation; it is a deviated plural form of “tlemceen” (i.e. as it is pronounced with low intonation/bounce and pause) and the singular form of Telmsan means water fountain or spring, thus the name will have the meaning of “the city of springs”.
On the other hand, Ibn Alarabi said that the name has Arabic origin and consists of two words “tlem” and “insan” and to become the “gathering of people” and it was called during the era of the Fourth Andalusian State “Bomaria” and it means “Maria Wall” or “ Maria Castle” as Agadir.
It was inhabited by Berbers 2665 years ago who established the Numidian State and then inhabited by Alphenadl and later by the Carthginian Romans in the fifth century AD. Its Islamic history started 671 AD with the arrival of Umayyad and they called it “ The Wall “ , because it was very fortified, then it was ruled by the Abbsids followed by Bano Ranana, Idrisids, Alsnhajian who were followers of Fatimids and after that Almurbiton, Almowahidoon, then Bani Abdul Wad, Marinids, at last the Ottomans and it had survived againt the Spaniards.
But the real history of Telmcen dating back to the prehistoric period where the region of Telmsan was inhabited since the Stone Age, as evidenced by the discovery in 1875 by George Pletcher of the old effects as polished shovels from the Era Stone in the Bo Dgan Caves. In 1941, Mr. Iastawni had discovered an amazing stone hone tool in the area of Bab Al-Qarmadeen and dating back to Stone Age and is located at present in the city museum. Also there were other discoveries in caves of Lalla City Plateau in the area of Bani Boblan Village; rich archaeological sites that consist of a set of 2000 pieces dating back to the Middle Stone Age and mixed with human bones. Tlemecn was one of the powerful cities in many states during different historical periods as the Tsarist Mauritania and the Empire of Sifaks, Masinisa and Yogrta.
Telmsan is famous for its Andulisian architectural and Krak des Chevaliers which was impregnable and where the court of Lalla City is located and it is a majestic imperial court matching the courts of the Persians & Romans together.
There is one of the most famous houses of Sofis “ Tagalima Corner “ and it had been chosen as the Capital of Islamic Culture for the year 2011. It was the final destination of thousands of Cordova and Granada residents after the fall of Andalus.
Telmsan’s name carries with it a lot of rich meanings, and as it is mentioned it bears the name of a city called by many people “ Pearl of Arab Morroco.
It was a city that distinguished by its charming nature and the high class of its deep roots, and that name has reflected on our company’s elegance and the diversity of its services, but Telmsan’s Company had derived its values from the most commonly meaning “ The City of Springs” , and Telmsan’s is a group of companies, each one of that group grows , expands and attains economical success, in order to add value to the company, staff and clients.
The same as the springs contribute in increasing affluence and enrich life. Due to the meaning’s implications of generosity, flexibility and inspiring and based on that we used the grey color to symbolize them and express the meanings of trust, power and seriousness.
Telmsan is a well-known for its majestic walls, neighborhoods, decoration, the inscription on its shapely stones, its ruins which were scented by the fragrance of its old alleys, it conserves great crafts and arts. In roads and between squares…Craft of engraving on copper, which produces resonance, as it is calling the laurels of civilization… the glory of our ancestors…and the inherited heritage.
In the center of this ancient city, and among the alleys, converged and crowded, in the heart of this inheritances, you find the ancient and artistic trade markets, and see the impact of their Andalusian roots, which are part of the immortal Islamic arts, that was the starting point for most of the arts, amidst of these alleys, an unfamiliar sound will rapture you, as you are in a battle, or preparing for a battle; it is the coppersmiths market.
One of the most important and most beautiful markets and most spectacular in the city of Telmsan, inspite of the noise and bustle, once you carefully consider the preciseness and splendor of the work and the craftsmanship, directly that noise will turn up to the drums of joy and admiration, out of this hype, hammering and beating the most beautiful antiques will be produced and also the magnificent handicrafts which have a big number of fans increasing day after day. This craft back dated to hundreds of years, and it manufactures the lanterns, chandeliers, swords and tools. This craft depends on the keen observation and good proficiency in all stages; starting with the drawing, engraving graphics to motifs and ornamentation, which needs a lot of patience and longanimity because it takes from their craftsmen considerable time and efforts. They were used to decorate the buildings of Mosques, schools and palaces, which were known as the profession of motifs arts “Engraving on copper “.
Our Logo’s Story has been started as a culmination of this city and the crafts of its residents, which formed the evolution of civilizations over the centuries by the deep rooted of its industry and handcrafts in many cultures, especially the craft of engraving on copper, because upon knowing all the stages of that interesting craft, surely we shall appreciate and admire. The first step to draw the required engraving graphic and figure and here the art illuminates by the light of creativity, where the formation of the copper piece will start in ways that were inherited hundreds years ago. Matching the suitable thickness of the piece and shaping it as circular disc by hand percussion and transferring the graphic to the alloy by using the burin (engraving tool), and the fields are created by the compass and this craft will embody the skill and knowledge.
Special burins (engraving tools) are used to configure each field in the required shape, depth and size, then it will come the sanding process to unload the fields by clicking on the image to reflect the shape and once again this craft will embody the precision and quality.
Thereafter a scientific process will take place using wax and acids to extend the engraving to form the final shape. At the end, the stage of polishing by a brush comes, where the color of copper is extracted to delight the passers with its engraving glossiness and to capture the hearts of admirers and to dazzle the viewers with magnificence and inspiration.
Out of all this we had created our logo … That logo which reflects the image of these copper motifs that embody the pillars of our company in creativity, quality and inspiration, and translate the components of patterning with all their meanings to pour in the crucible of a business entity, reflecting all those attributes in its dealings and work method and place them in the core of its culture and pillars. Thus the story of Telmsan’s logo is a story of a symbol, name, method, life and culture; which Telmsan’s Company had taken them as a basis and grounds to reflect them as benefits to all their customers … So that is the story of our company’s name and logo … Telmsan.